PIAA is continuing its work of introducing superior sports products and proudly assisting in the development of various sports around the world. In that vein, PIAA has a presence in the circuit racing area; in Formula 1, the highest level in the world of circuit racing, PIAA support the Arrows team, and PIAA have full sponsorship of teams in Formula Nippon, the all Japan GT Series, and Japanese Formula 3. In rallying PIAA are in World Rally Championship, participate in the world's longest and toughest event the Paris-Dakar, and the FIA World Cup for Cross Country Rally Series. It is against this background that PIAA have developed, tested and perfected the "PIAA Professional Lamp System". In the worlds of windsurfing, skiing and snow boarding, PIAA's "TERZO" sports equipment System Carrier is recognized as a must for the serious minded sports person. PIAA's outstanding products, along with the continued support of world sports personalities like renowned skiing champion Alberto Tomba, has all helped to make PIAA the recognized No. 1 in this field. PIAA as also set foot into the world of fashion with its introduction of the "PIAA Sportswear" line. PIAA has taken bold steps in its effort to gain international exposure. Several fashion boutiques have already opened to showcase its designs.