PAJERO:
Mitsubishi Motors' Flagship SUV
PROFILE
〔Product Planning〕
Kunitoshi Itagaki
Chief Product Specialist
Building an
All-Round SUV
for a New Era
Since its debut in 1982, Pajero has been a symbol of Mitsubishi Motors and a vehicle that has been special
throughout my career. Looking back, I often thought, "One day, I want to bring the Pajero back to the world."
As head of Product Planning, I never let go
of that aspiration, and we were continually encouraged by customers
who shared the same hope.
Today, the global SUV market continues to grow, and interest in capable off-road vehicles is increasing among
diverse customers. In a world that has become more dynamic and unpredictable,
we believe the off-road performance, durability, and reliability cultivated through generations of Pajero development
are more relevant than ever. By expressing these strengths in a modern and refined way,
we are confident that ALL NEW PAJERO will be a vehicle customers can trust for daily use, long-distance journeys,
and challenging terrain.
We believe that customers around the world view Pajero differently based on generation, lifestyle, and environment.
One question guided development: "What defines the true essence of a Pajero?" No matter how far it evolves,
it must continue to evoke the feeling that "That's a Pajero."
As Chief Product Specialist, I felt a profound sense of responsibility in leading the development of an SUV
that would symbolize Mitsubishi Motors moving forward. While inheriting Pajero's philosophy of off-road capability,
durability, reliability, and comfort, we created a vehicle that meets the needs of modern customers.
We are proud of what ALL NEW PAJERO stands for and confident it will become a trusted companion.
A New Flagship
that Inspires
Ambition
and Adventure
We are excited that customers will soon experience ALL NEW PAJERO's high-quality craftsmanship,
reliable driving performance, and comfort for all passengers. All these elements create confidence and security,
and like previous Pajero models, it will inspire an adventurous spirit and a desire to take on new challenges.
ALL NEW PAJERO embodies Mitsubishi Motors, and its completion is the result of the passion, dedication,
and hard work of those involved in its development, testing, and design.
The flagship PAJERO will undoubtedly become a milestone in our company's history.
We hope it will accompany customers through life's important moments and help them create memories
with family and friends.

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